How Marketing Will Save the World.

5pm Social Hour, 6pm Presentation
Catalyst Coffee, 3501 South Shields St. Fort Collins

Refresh NoCo is very proud to present Bryan Simpson, Media Relations Director at New Belgium Brewing Company; United Way’s Pam Davis, Vice President, Marketing and Communications and Dawn Putney, fairy godmother of Art Lab Fort Collins for a discussion of: How Marketing Will Save the World.

In the 21st century the best marketing ideas and design tactics will be used to share causes, win hearts, change minds…and…oh yes…sell product and make money.

The new marketing approach advocated by marketing researcher/author John Grant and others is one of active customer engagement. It is a model that has companies working together with consumers to create ideas, communities, events and lifestyles that are both sustainable and profitable.

It is a post-Ogilvy model that focuses on changing the conspicuous consumption based brand image marketing that dominated the later half of the last century.

As a professional in the marketing and design industry you owe it to yourself, your clients and your planet to become familiar with this cutting-edge model that has been around for at least ten years but is just now coming into the mainstream.

Please join Refresh NoCo on Thursday, April 8th at Catalyst Coffee for this engaging discussion. Social hour starts at 5:00pm and the panel begins at 6:00pm.

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Save the Date:
Designer Drinks Monthly Networking and Cocktail Hour

Thursday, April 22nd :: 4 to 7pm

Luscious Nectar, 252 Linden Street
Fort Collins, CO

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